About Hospitality Reset
Hospitality isn't broken. It's exhausted.
Hospitality Reset™ is a hospitality improvement platform — a publishing house, advisory practice, and operational network — founded by Jamie Oakley and supported by a growing network of operators, trainers, advisors, and specialists across hospitality disciplines.
Jamie Oakley — Founder & Principal Advisor
Authority Across the Industry
Two decades on the floor — across the surfaces of modern hospitality.
- Hotels & Resorts
- Destination Marketing
- Meetings & Events
- Sales Leadership
- Hospitality Consulting
- Operational Leadership
Industry Experience
Built on more than two decades of leadership across hospitality.
Hospitality Reset is built on more than two decades of leadership experience across hotels, resorts, destination marketing organizations, meetings and events, hospitality consulting, operational leadership, and service culture development.
- —20+ years hospitality leadership experience
- —Hotels, resorts, destinations, meetings and events
- —Former SITE SoCal President
- —Former San Diego Tourism Authority leadership
- —Founder of Revolution RFP
- —Hospitality advisor, speaker, and author
- —Creator of Hospitality Reset™
- —Author of Check-In, Check-Out, Burnout
Founder & Principal Advisor
Founded by Jamie Oakley, Hospitality Reset combines real-world hospitality leadership experience with a growing network of operators, trainers, advisors, and specialists across hospitality disciplines.
Jamie has spent more than two decades inside hotels, resorts, events, and hospitality operations — from front desks in Las Vegas to luxury resort sales, global meetings, experiential programs, and enterprise hospitality strategy.
His career spans luxury hospitality, destination marketing, corporate events, experiential programs, and operational leadership across brands, agencies, and global clients.
After years of watching hospitality teams burn out while expectations kept rising, Jamie founded Hospitality Reset as both a conversation and a platform — helping hospitality leaders reconnect culture, service, leadership, and operational reality.
Today, Hospitality Reset works with hotels, resorts, and hospitality groups through advisory engagements, operational reviews, leadership programs, and culture-focused training — delivered by Jamie and the broader Hospitality Reset network.
Built Around the Right Expertise
A platform, not a single voice.
Depending on the needs of the property, Hospitality Reset may engage hospitality specialists across operations, guest experience, sales, leadership development, training, food & beverage, culture, and service recovery.
Every engagement is shaped around the property — not packaged into a fixed deliverable. Jamie leads each engagement personally as Principal Advisor, with additional specialists brought in when the work calls for it.
- —Operations & front office
- —Guest experience & service recovery
- —Sales & commercial leadership
- —Leadership development
- —Training & facilitation
- —Food & beverage
- —Culture & communication
- —Property advisory support
Where Hospitality Reset helps properties improve
Guest experience and service culture
Burnout and team communication
Leadership presence and accountability
Training teams actually remember
Secret shopper and operational audits
Frontline hospitality performance
Event and experiential hospitality strategy
Philosophy
"Treat your team the way you want them to treat your guests. Then watch what happens."
"An SOP is only as alive as the people who believe in it."
"Burnout isn't weakness. It's a signal that the operating model needs the work."
Practitioner note
Built from years inside operational hospitality environments — front desks, luxury floors, experiential programs, sales offices, and the leadership rooms between them. Written from the pressure points between service and operations, not from a distance.
Hospitality Reset™ · Editorial practice
Operational rotation
Used quietly, on property.
Anonymized by design. The editions are positioned as an emerging operational publishing house — implementation-ready, partnership-ready, and honest about where it is.
- 01
In rotation at independent and boutique properties.
- 02
Used during stand-ups, debriefs, and post-incident recovery reviews.
- 03
Referenced by operational leaders managing high-pressure guest environments.
- 04
Installed operationally through partnership engagements.